Alexa+: Amazon's New Paid Voice Assistant
Amazon revamps Alexa with a subscription model, 'Alexa+', featuring enhanced AI from Anthropic, improved smart home integration, and server-side data handling. This shift raises privacy concerns while facing competition from free alternatives like Google's Gemini, OpenAI's ChatGPT, and Microsoft's Copilot. The success hinges on balancing innovation, user privacy, and a compelling value proposition.