Revolutionizing Search with AI
Google is fundamentally transforming the way we search for information with the introduction of AI Mode, a powerful AI-driven search experience. This new mode leverages advanced reasoning and multimodality to provide users with more comprehensive and insightful answers.
AI Mode: A Deeper Dive into Search
AI Mode goes beyond traditional search by enabling users to ask follow-up questions, explore helpful links, and delve deeper into topics of interest. This interactive approach allows for a more nuanced and personalized search experience, catering to individual needs and preferences. The power of this system comes from its ability to not only locate the raw data but also contextualize it within the scope of the user’s inquiry. This is a significant advancement over traditional search engines that often rely on keyword matching and simple ranking algorithms. AI Mode adapts to how users think and ask questions, leading to more relevant and useful results. The ability to ask follow-up questions is especially useful for complex topics where a single search query may not provide sufficient information. Users can refine their search and explore different facets of the subject matter without having to start over with a new search. The exploration of helpful links is equally valuable, as it allows users to discover additional resources and perspectives that may not be immediately apparent.
Deep Search: Unearthing the Most Relevant Results
For those seeking even more thorough responses, Google is introducing Deep Search, an extension of AI Mode that utilizes the same query fan-out technique to identify and surface the most relevant results. This feature promises to unearth hidden gems and provide users with a wealth of information to satisfy their curiosity. Deep Search employs a variety of techniques to analyze and understand the user’s query, including natural language processing, semantic analysis, and machine learning. By understanding the intent behind the query, Deep Search can identify results that may not be explicitly mentioned in the query itself. The query fan-out technique involves generating multiple variations of the original query to broaden the search and capture a wider range of relevant results. These variations are then analyzed and ranked to identify the most promising sources of information. Deep Search also takes into account the credibility and authority of the sources it identifies, prioritizing results from reputable and trustworthy organizations. This helps to ensure that users are not exposed to misinformation or biased opinions.
Project Astra’s Live Capabilities: Real-Time Interaction with Search
Imagine being able to interact with Search in real-time, using your camera to ask questions about what you see. This is the promise of Project Astra’s live capabilities, which will be integrated into AI Mode this summer. With Search Live, users can engage in back-and-forth conversations with Search, gaining instant insights and answers to their queries. This represents a significant leap forward in the way we interact with information. Instead of being limited to typing queries into a search box, users can now use their cameras to visually analyze their surroundings and ask questions about what they see. The AI can then process the visual information and provide relevant answers in real-time. For example, a user could point their camera at a building and ask "What is the name of this building?" or "When was this building built?" The AI would then analyze the visual information and provide the answer in a matter of seconds. This technology has the potential to revolutionize fields such as education, travel, and accessibility, allowing users to access information and navigate the world in a more intuitive and efficient way. Consider the implications for assisting visually impaired individuals.
Project Mariner: Streamlining Tasks with AI Agents
Google is also incorporating agentic capabilities from Project Mariner into AI Mode to automate tasks and save users time. For example, purchasing tickets could become a seamless process, handled by an AI agent that understands your preferences and takes care of the details. These AI agents can learn from user behavior and preferences over time, becoming increasingly effective at anticipating their needs and automating repetitive tasks. In the case of purchasing tickets, the AI agent could learn the user’s preferred seating locations, price ranges, and travel dates, and then automatically search for and purchase tickets that meet those criteria. This would save users a significant amount of time and effort, and would also help to ensure that they get the best possible deal. The integration of agentic capabilities into AI Mode has the potential to transform the way we interact with technology, making it more personalized, proactive, and efficient. The AI Agent will learn from feedback and become more capable over time through supervised learning. The privacy implications of such systems deserve careful consideration and implementation of robust safeguards.
AI Overviews: Expanding Access to AI-Powered Summaries
AI Overviews provide concise summaries of search results, allowing users to quickly grasp the key information. This feature has been expanded to over 200 countries and territories and is now available in more than 40 languages, making AI-powered summaries accessible to a global audience. The global expansion of AI Overviews reflects Google’s commitment to making AI technology accessible to everyone, regardless of their location or language. By providing concise summaries of search results, AI Overviews help users to quickly identify the most relevant information without having to wade through lengthy articles or websites. This is especially useful for users who are pressed for time or who are unfamiliar with a particular topic. The availability of AI Overviews in multiple languages ensures that users can access information in their native language, making it easier for them to understand and process the information. This is particularly important for users who may not be fluent in English or other widely spoken languages. The algorithms need to be constantly refined to ensure that biases are not amplified when creating summaries of different topics.
Transforming the Shopping Experience with AI
Google is revolutionizing the way we shop online with the introduction of new AI-powered shopping experiences in AI Mode. These innovations leverage Gemini capabilities and the Shopping Graph to provide users with a more personalized and efficient shopping experience.
AI Mode Shopping: A Personalized Shopping Assistant
Shopping in AI Mode is like having a personal shopping assistant that understands your needs and helps you find exactly what you’re looking for. This new experience allows you to browse billions of product listings, consider different options, and narrow down your search with ease. This personalization extends beyond just recommending products based on past purchases. AI Mode can analyze user behavior, preferences, and even social media activity to understand their individual style and needs. It can then use this information to provide tailored recommendations and help users find products that they are likely to love. The ability to browse billions of product listings also gives users a much wider range of choices than they would typically find in a traditional online store. This allows them to compare different products, consider different options, and find the perfect item for their needs. The combination of personalization and breadth of selection makes AI Mode Shopping a powerful tool for online shoppers.
Agentic Checkout: Seamless and Convenient Purchases
Google’s new agentic checkout feature simplifies the purchasing process, allowing you to buy products at a price that fits your budget. This feature streamlines the checkout process, making it more convenient and efficient for shoppers. By automating tasks such as filling out shipping information and payment details, agentic checkout can save users a significant amount of time and effort. It can also help to reduce errors and ensure that purchases are completed successfully. The ability to buy products at a price that fits your budget is another key benefit of agentic checkout. The AI can monitor prices and alert users when a product they are interested in goes on sale. It can also automatically apply coupons and discounts to ensure that users get the best possible deal. This makes agentic checkout a valuable tool for budget-conscious shoppers. Price prediction and competitor analysis are important components of this module.
Virtual Try-On: Experiencing Products Before You Buy
Imagine being able to virtually try on billions of apparel listings simply by uploading a photo of yourself. This is the reality with Google’s new virtual try-on feature, which allows you to experience products before you make a purchase. This feature is a game-changer for online apparel shopping, as it eliminates the uncertainty and risk associated with buying clothes online. By allowing users to virtually try on clothes, Google is making it easier for them to find items that fit well and look good. The virtual try-on feature uses advanced image recognition and 3D modeling technology to create a realistic simulation of what the clothes would look like on the user’s body. Users can upload a photo of themselves or use a virtual avatar to try on different items of clothing. They can then adjust the size, color, and fit of the clothes to find the perfect combination. This feature is especially useful for shoppers who are unsure about sizing or who want to see how a particular item of clothing will look on their body before making a purchase.
Gemini on Glasses and Headsets: The Future of AI Interaction
Google is envisioning a future where AI seamlessly integrates into our daily lives, and the introduction of Android XR to bring Gemini to glasses and headsets is a major step in that direction.
A Natural AI Experience
These new glasses, equipped with a camera, microphones, and speakers, will allow you to interact with AI in a more natural and intuitive way. By working in tandem with your phone, these glasses will give you access to your apps without ever having to reach into your pocket. The glasses can be controlled using voice commands, gestures, or even head movements, making it easy to interact with AI without having to take out your phone. The glasses can also be used to display information, such as notifications, maps, and search results, directly in your field of vision. This allows you to stay connected and informed without having to constantly look down at your phone. The seamless integration of AI into glasses and headsets has the potential to transform the way we interact with technology and the world around us. This will depend greatly on battery life and connectivity options.
Android XR: Built for the Gemini Era
Android XR is designed specifically for the Gemini era, and Google is collaborating with trusted brands and partners to bring this technology to life. This initiative promises to usher in a new era of AI-powered wearable devices that enhance our daily lives. Android XR is optimized for the unique demands of augmented reality (AR) and virtual reality (VR) applications. It provides a robust and flexible platform for developers to create immersive and engaging experiences. Google is working with a wide range of partners, including hardware manufacturers, software developers, and content creators, to ensure that Android XR is a success. This collaborative approach will help to foster innovation and drive the adoption of AI-powered wearable devices. The hardware ecosystems around these device types will be crucially important.
NotebookLM App: Accessing Audio Overviews on the Go
NotebookLM is a powerful tool for understanding complex information, and Google has released a new app for both Android and iOS to make it even more accessible.
Interacting with Audio Overview Hosts
The NotebookLM app allows you to interact with Audio Overview hosts while on the go, share your sources to NotebookLM from anywhere, and even listen to Audio Overviews offline. This app is a valuable resource for anyone who wants to stay informed and learn on the move. The ability to interact with Audio Overview hosts allows you to ask questions and get clarification on complex topics. This personalized learning experience can help you to better understand and retain information. The ability to share your sources to NotebookLM from anywhere makes it easy to collect and organize information from a variety of sources. This can be especially useful for research projects or for staying up-to-date on industry news. The ability to listen to Audio Overviews offline allows you to learn and stay informed even when you don’t have an internet connection. This is perfect for commuting, traveling, or any other situation where you may not have access to Wi-Fi or cellular data.
Redesigning Android and Wear OS with AI
Google has introduced a significant redesign to Android and Wear OS, incorporating Gemini smarts and AI-powered features to enhance the user experience.
Gemini Smart on Android Devices
Gemini smarts are coming to more Android devices, making them more intelligent and intuitive. This integration promises to transform the way we interact with our smartphones, watches, cars, TVs, and XR devices. Gemini smarts can be used to personalize the user experience, automate tasks, and provide proactive assistance. For example, Gemini can learn your daily routines and suggest useful actions, such as setting an alarm or reminding you to take your medication. Gemini can also be used to improve the performance of Android devices, optimizing battery life and reducing lag. The integration of Gemini smarts into Android devices has the potential to make them more powerful, efficient, and user-friendly.
Material 3 Expressive: Fluid and Personable Devices
Material 3 Expressive is designed to make your devices more fluid, personable, and glanceable. This new design language enhances the visual appeal of Android and Wear OS, creating a more engaging user experience. Material 3 Expressive features a more modern and intuitive user interface, with smoother animations, more vibrant colors, and more customizable widgets. The new design language is also optimized for different screen sizes and resolutions, ensuring that Android and Wear OS devices look great on any display. Material 3 Expressive is designed to make Android and Wear OS devices more enjoyable to use, with a focus on creating a seamless and intuitive user experience.
AI-Powered Security: Protecting Against Threats
New AI-powered features are designed to protect you against everything from scam text messages to sophisticated security threats. These features provide an extra layer of security for Android users, safeguarding their personal information and privacy. AI-powered security features can proactively identify and block malware, phishing attacks, and other online threats. They can also help to protect your personal information by detecting and preventing data breaches. These features learn from user behavior and patterns to identify suspicious activity and adapt over time. For instance, if it learns you never communicate with a specific phone number and it suddenly appears in a text message asking for personal details, the system can flag it as suspicious. The addition of AI-powered security features to Android provides users with a greater level of protection against the ever-growing threat of cyberattacks.
Enhancing the Gemini App with New Capabilities
The Gemini app is becoming even more powerful with the addition of new built-in features, including Veo 3, a state-of-the-art video generation model.
Veo 3: Video Generation with Sound Effects
Veo 3 is the first video generation model in the world to have native support for sound effects, background noises, and dialogue between characters. This feature makes it easy to go from ideas to breathtaking videos, right in the app. Veo 3 allows users to create realistic and engaging videos without having to be a professional filmmaker. The ability to add sound effects, background noises, and dialogue between characters makes it easy to create videos that are both visually and aurally appealing. Veo3 opens up new possibilities for content creation, enabling individuals to produce engaging videos effortlessly.
Deep Research, Canvas, Imagen 4, and Gemini Live
Along with features like Deep Research, Canvas, Imagen 4, and Gemini Live, the Gemini app allows you to create, learn, and explore with an AI assistant that understands your world and anticipates your needs. These features provide users with a comprehensive suite of tools for creativity, learning, and exploration. Deep Research helps you to find information quickly and easily, Canvas allows you to create stunning visuals, Imagen 4 generates high-quality images from textual descriptions, and Gemini Live provides real-time assistance and support. The combination of these features makes the Gemini app a powerful tool for anyone who wants to unlock their creative potential and learn new things.
Flow: A New AI Filmmaking Tool
Google has introduced Flow, a new AI filmmaking tool built with help from creatives. This tool is designed to help storytellers explore their ideas and create cinematic clips and scenes for their stories.
Custom-Designed for Google’s Advanced Models
Flow is the only AI filmmaking tool custom-designed for Google’s most advanced models. It comes with a range of features for professionals or those just getting started, like camera controls for camera angles and perspectives, scenebuilder to extend your shots, and an asset management tool to manage your film’s ingredients and prompts. Flow simplifies complex tasks, enabling filmmakers to focus on storytelling rather than technical details. The camera controls offer a revolutionary, intuitive way for users to direct “virtual” cameras in their creations. The scenebuilder feature allows for seamless integration of diverse shots within a unified story, expanding creative potential and helping filmmakers realize their visions.
Google Marketing Live 2025: AI for Marketers
Google Marketing Live 2025 showcased how Google is building AI-powered tools across Search and YouTube for marketers. These tools are designed to help marketers quickly turn their creative visions into compelling visual content, connect with customers at key moments, and improve campaign performance with AI agents.
AI-Powered Tools for Creative Vision
AI-powered tools are designed to help marketers quickly turn their creative visions into compelling visual content. These tools streamline the content creation process, allowing marketers to focus on strategy and messaging. Marketers are able to use AI to generate variations of advertisements, create personalized content more quickly, and gain insight into what performs best with their target audience. These capabilities help reduce resource expenditure on production while improving campaign performance.
Connecting with Customers at Key Moments
AI helps marketers connect with customers at key moments, including in AI Overviews and AI Mode. This targeted approach ensures that marketing messages are delivered to the right people at the right time. By analyzing user behavior data in real-time, AI can deliver ads to users at moments when they are most receptive, effectively increasing the chance of a successful interaction.
Improving Campaign Performance with AI Agents
AI agents are designed to improve campaign performance by automating tasks and providing data-driven insights. These agents help marketers optimize their campaigns and achieve better results. These AI agents are capable of managing bidding strategies, identifying new target audiences, and optimizing ad creatives to maximize impact. By automating these tasks, AI allows marketers to focus on overall campaign strategy and achieve more significant returns.
Google AI Ultra: The Best AI in One Subscription
Google has introduced Google AI Ultra, a new AI subscription plan with the highest usage limits and access to Google’s most capable models and premium features.
Designed for Filmmakers, Developers, and Creative Professionals
Google AI Ultra is designed for filmmakers, developers, creative professionals, and anyone who demands the absolute best of Google AI with the highest level of access. This subscription plan unlocks the full potential of Google’s AI tools, providing access to premium features and unrestricted usage tailored to the resource-intensive needs of creative professionals.
Google AI Pro: New Features and Expanded Access
Google’s existing AI Premium plan, now called Google AI Pro, is getting new features, including Flow, and Google is expanding free access to Google AI Pro for a school year to university students in Japan, Brazil, Indonesia, and the United Kingdom, in addition to the U.S. This initiative aims to promote AI literacy among students in different parts of the world and enable them to explore the potential of AI in various fields of study.