AI Apps Boom: Video, Photo, & Assistants Lead

ChatGPT Retains Top Spot in the Expanding AI Universe

The generative AI landscape continues to be dominated by OpenAI’s ChatGPT, which remains the most popular web product in the field. However, the report reveals a dynamic and increasingly competitive environment. DeepSeek, a relatively new entrant, has quickly ascended to the second position globally, demonstrating the rapid pace of innovation and adoption in the AI space. Character.ai, known for its interactive AI experiences, secures the third spot, highlighting the growing demand for engaging and personalized AI interactions. Perplexity and JanitorAI round out the top five, each catering to specific user needs, showcasing the diversification of the AI app ecosystem.

On the mobile front, ChatGPT also maintains its leadership, heading the list of the top 50 GenAI mobile apps based on monthly active users. Nova AI Chatbot follows in second place, with Microsoft Edge, Baidu AI Search, and PhotoMath completing the top five. This diverse selection underscores the broad range of functionalities that AI is bringing to mobile devices, from chatbots and search assistants to specialized tools like PhotoMath, which leverages AI to solve mathematical problems.

ChatGPT’s Meteoric Rise: From 100 Million to 400 Million Weekly Users

ChatGPT’s growth trajectory has been truly remarkable. Starting with 100 million weekly users in November 2023, it doubled its user base to 200 million by August 2024. In a further demonstration of its exponential growth, it doubled again, reaching an astounding 400 million weekly users in February 2025. This rapid expansion underscores the increasing integration of AI into people’s daily lives and the growing reliance on AI-powered tools for various tasks.

OpenAI’s continuous enhancements to ChatGPT, including the introduction of new features and models, have undoubtedly contributed to its sustained growth. Data from Sensor Tower reveals that a significant portion of ChatGPT’s 400 million weekly active users, specifically 175 million, now engage with the platform through its mobile app. This highlights the importance of mobile accessibility in driving user adoption and engagement.

DeepSeek: A New Contender Emerges

While ChatGPT remains the leader, DeepSeek has rapidly emerged as a strong competitor. Launched on January 20, it quickly climbed to the number two position globally. DeepSeek’s user base is geographically diverse, with the majority of its traffic originating from China (21%), the United States (9%), and India (8%). This global reach indicates the widespread appeal of DeepSeek’s offerings.

DeepSeek’s user acquisition milestones are particularly impressive. It achieved 1 million users within 14 days, a slightly slower pace than ChatGPT’s 5 days. However, it accelerated to reach 10 million users in just 20 days, outpacing ChatGPT’s 40-day timeline. The DeepSeek mobile app further demonstrates its rapid ascent, securing the number 14 spot within five days and jumping to second place in February. This rapid growth suggests that DeepSeek is effectively addressing user needs and gaining significant traction in the competitive AI market.

The Rise of AI-Powered Video and Photo Editing

The proliferation of AI extends beyond text-based applications. AI-powered video tools such as Hailou, Kling AI, Sora, and InVideo are experiencing a surge in monthly active users, reflecting the growing demand for AI-driven creative tools. These tools leverage AI to simplify and enhance various aspects of video creation, from automated editing and special effects to content generation and optimization.

Video editing apps, in particular, have emerged as a prominent category within the AI app landscape. Apps like VivaCut, Clipchamp, Filmora, and Veed are empowering users with AI-enhanced editing capabilities, simplifying the video creation process and enabling more sophisticated results. These apps offer features such as automatic scene detection, object removal, style transfer, and intelligent cropping, making video editing more accessible and efficient for both amateur and professional users.

AI Tools for Developers and Coders

The impact of AI is also transforming the world of software development. AI-powered tools for developers and coders are gaining traction, streamlining workflows and boosting productivity. Notable examples include Cursor, Bolt, and Lovable. These tools leverage AI to automate tasks such as code completion, debugging, refactoring, and documentation generation.

Lovable, in particular, has achieved remarkable success, reaching $20 million in revenue and boasting 2 million registered monthly users. This demonstrates the significant value that AI-powered tools can provide to developers, enabling them to write code faster, more efficiently, and with fewer errors. The adoption of these tools is expected to continue to grow as AI becomes increasingly integrated into the software development lifecycle.

Revenue Breakdown: Photo and Video Editing Apps Lead the Way

The financial impact of AI apps is becoming increasingly significant. Photo and video editing apps collectively account for a substantial 20% of the revenue generated within the AI app ecosystem. Moreover, they represent 24% of the monthly active users list, indicating their widespread adoption and monetization potential. This highlights the strong user demand for AI-powered creative tools and the willingness of users to pay for enhanced editing capabilities.

Interestingly, AI applications with lower overall usage tend to generate more revenue through mobile subscriptions. This suggests that users are willing to pay a premium for specialized AI tools that cater to specific needs, such as professional-grade video editing or advanced photo enhancement. This trend is likely to encourage the development of more niche AI applications with premium features.

‘ChatGPT copycat apps’ surprisingly account for a noticeable 12% of both mobile usage and revenue. This signifies the demand for similar functionalities and the potential for alternative AI-powered conversational interfaces. It also indicates that the market is open to competitors who can offer comparable or even improved features and user experiences.

Beauty editors contribute a significant 14% of the revenue from AI consumer apps, highlighting the growing integration of AI into the beauty and personal care industry. AI-powered beauty apps offer features such as virtual makeup try-ons, skin analysis, personalized product recommendations, and even AI-generated hairstyles. This trend reflects the increasing consumer demand for personalized and technology-driven beauty solutions.

Finally, general AI assistants hold an 8% share of the revenue, showcasing their versatility and utility across various tasks and applications. These assistants can handle tasks such as scheduling, email management, information retrieval, and even basic customer service interactions. Their broad applicability makes them a valuable tool for both personal and professional use.

AI’s Impact on Productivity and Creativity

The surge in AI app usage is not merely a trend; it’s a reflection of how AI is fundamentally altering the way people work, create, and interact with technology. AI-powered tools are empowering individuals to:

  • Automate Repetitive Tasks: AI assistants can handle mundane tasks, freeing up users to focus on more strategic and creative endeavors. This automation can significantly improve productivity and reduce the burden of repetitive work.
  • Enhance Creativity: AI-powered photo and video editing tools provide users with advanced capabilities, enabling them to produce professional-quality content with ease. These tools can unlock new creative possibilities and empower users to express themselves in innovative ways.
  • Accelerate Learning: AI-powered educational apps offer personalized learning experiences, adapting to individual needs and accelerating the acquisition of new skills. These apps can provide customized feedback, targeted exercises, and adaptive learning paths, making learning more efficient and engaging.
  • Improve Decision-Making: AI-powered analytical tools can process vast amounts of data and provide insights that inform better decision-making in various fields. These tools can identify patterns, predict trends, and offer data-driven recommendations, leading to more informed and effective decisions.
  • Streamline Workflows: AI-powered tools for developers and coders automate tasks, debug code, and suggest improvements, significantly boosting productivity. These tools can reduce development time, improve code quality, and free up developers to focus on more complex and creative aspects of software development.

The Future of AI Apps: Continued Growth and Innovation

The current state of the AI app market is just the beginning. As AI technology continues to advance, we can expect to see even more innovative and transformative applications emerge. Some potential future trends include:

  • Hyper-Personalization: AI apps will become increasingly personalized, tailoring their functionality and recommendations to individual user preferences and needs. This will involve leveraging user data, behavioral patterns, and contextual information to create highly customized experiences.
  • Seamless Integration: AI will be seamlessly integrated into a wider range of devices and platforms, making it an ubiquitous part of our daily lives. This will involve embedding AI capabilities into everyday objects, appliances, and wearable devices, creating a more connected and intelligent environment.
  • Augmented Reality (AR) and Virtual Reality (VR) Integration: AI will play a crucial role in enhancing AR and VR experiences, creating more immersive and interactive digital worlds. This will involve using AI to generate realistic virtual environments, create intelligent virtual characters, and enable natural interactions within AR and VR spaces.
  • Specialized AI Tools: We will see a proliferation of AI apps designed for specific industries and tasks, catering to niche needs and workflows. This will involve developing AI solutions tailored to specific sectors, such as healthcare, finance, education, and manufacturing, addressing unique challenges and opportunities within each industry.
  • Ethical Considerations: As AI becomes more pervasive, there will be a growing focus on ethical considerations, ensuring that AI is developed and used responsibly. This will involve addressing issues such as bias, fairness, transparency, accountability, and privacy in the design and deployment of AI systems.

The AI app landscape is dynamic and rapidly evolving. The trends highlighted in the Andreessen Horowitz report underscore the transformative power of AI and its potential to reshape various aspects of our lives. From creative tools to productivity enhancers, AI is empowering individuals and businesses in unprecedented ways, and the journey has just begun. The rise of specialized AI tools, like those for video and photo editing, indicates a move towards more niche applications that cater to specific user demands. This trend is likely to continue, with AI becoming increasingly tailored to individual needs and preferences.

The success of apps like Lovable, reaching $20 million in revenue, highlights the significant economic impact of the AI revolution. As AI tools become more sophisticated and user-friendly, their adoption will continue to grow, driving further economic growth and innovation. The competition between established players like ChatGPT and newcomers like DeepSeek underscores the dynamic nature of the AI market. This competition is beneficial for consumers, as it pushes developers to create better, more efficient, and more user-friendly AI tools. The constant refinement of AI algorithms and the rapid pace of innovation ensure that the AI landscape will continue to evolve and improve.

The data also reveals interesting patterns in user behavior. The willingness of users to pay for specialized AI tools through mobile subscriptions suggests that there is a significant market for premium AI services. This trend is likely to encourage developers to create more specialized and high-value AI applications, catering to users who are willing to pay for advanced features and capabilities. The prevalence of ‘ChatGPT copycat apps’, while seemingly counterintuitive, actually reinforces the demand for conversational AI interfaces. It demonstrates that users are seeking alternative options and that there is room for innovation and differentiation within the conversational AI space.

The significant revenue share of beauty editors indicates the growing influence of AI in the consumer sector, particularly in industries related to personal appearance and self-care. This trend is likely to continue, with AI playing an increasingly important role in product recommendations, virtual try-ons, and personalized beauty advice. The integration of AI into the beauty industry reflects the broader trend of AI transforming consumer experiences across various sectors.

The AI revolution is not just a technological shift; it’s a societal transformation. The data presented here provides a glimpse into the profound impact that AI is having on how we work, create, and interact with the world around us. The future of AI apps is bright, and the potential for innovation is limitless. As AI technology continues to advance, we can expect to see even more transformative applications emerge, further blurring the lines between the physical and digital worlds and reshaping our lives in profound ways. The ongoing development of AI will undoubtedly lead to new ethical considerations and societal challenges, requiring careful consideration and proactive measures to ensure that AI is used responsibly and for the benefit of all.